Tag Archives: cookbooks

And I Gave Them Away!

Today was the agreed upon day to return to the Co-Op (see blog below) and do a holiday give-away of my cookbooks to anyone who desired one. I’m doing it because it feels good.

The store manager came up to greet and welcome me, happy that I still wanted to gift his customers with free cookbooks after the sourness of the previous attempt.

Scott said to the manager, “Don’t I know you from somewhere?” As Scott does not ordinarily go to the Co-op, we all just shrugged with that funny feeling that we were missing something. A few minutes later, as I walked with the manager, Dan, I learned that he had also returned to the Sacramento area after living in Sedona. We further discovered that we have several mutual friends in Sedona, and made arrangements to do a catch up when Scott and I return from a Sedona holiday to visit our soul family of friends in a couple of weeks.

After parting company with Dan, I walked toward the produce aisle assuming there might be a cook or two there as a good portion of the vegetables need some kind of cooking to become edible. I approached a woman in her 60′s named Mary. I offered her a book. She looked at me somewhat suspiciously, not willing to buy into what I was putting out there. When I explained further it was just a gift, she stared at me in the eyes and turned quite serious.”Why would you do this?” she asked. I told her I enjoyed it. She asked if she could give me a donation to which I politely refused saying “Seriously, it’s a gift, I don’t want payment.” She continued looking into my eyes for something that would betray my true intentions, then slowly held her hand out to take a book. I wished her Happy Holidays, just in case she was Jewish (though my orientation was somewhat obvious as I was wearing a Santa hat) and she returned the greeting saying “Merry Christmas” with an easing, but not eradicated, air of disbelief, still looking into my eyes.  After about 10 minutes she sweetly and shyly came up to me and said “I feel so honored at receiving this gift, would you mind signing the book for me?”

I was so taken back that such a simple offering was apparently such an unfamiliar occurance for this woman. What shapes our sense of mistrust and our sense of worthiness to make a simple act so profound?

Soon after, I approached a rolly-polly African-American woman. As she began to understand what I was offering she asked if she could hug me.  I said I would be delighted because I could tell she would be a magnificent hugger – which she was. She said, “I want to thank you for interrupting my thoughts as I was walking along, it makes my heart feel good that you did that. I was in another world entirely. Now I’m here talking with you!”

Shortly after this, a young woman nearly cried telling me her she was a student with no money and that her mother grew vegetables and loved to cook them. But, she said, she had no money for a Christmas gift and had resorted to  cleaning friend’s homes for sustenance. Now, she said, she had a gift for her mother! I started getting teared up along with her.

Scott and I gave away nearly 50 books, and he too felt an incredible sense of connection with everyone we encountered. Endorphins were flowing all around.

My “take away” was that opportunities to connect with strangers in a meaningful way are as precious as diamonds, and sometimes we have to persist past our own egos and agendas to create the opportunity. I’m glad I revisited the Manic Holiday Give Away!

Can’t Give it Away

December 20, 2009

I love the holidays. The neural re-enforcement from childhood is of cinnamon, hot chocolate, giving gifts, pine needles, why wouldn’t my brain go into auto-bliss at the sound of the first Christmas carol? A brain does not care about political correctness, religious sensitivities or even social consequences when faced with a flood of norepenephrine and boosted alpha states as a Pavlovian response to these delicious stimuli.

With this in mind, I snap into Santa’s helper mode. I like to give things away – homemade mandarin marmalade, oranges, cookies, books and cookbooks. For those who don’t know about my career path, I have written two cookbooks and have a personal inventory with which I can do as I choose. So, in the spirit of the season of giving, I dropped a box of my vegetarian cookbooks in the back of my car this chilly Sunday morning, put the dogs in the back seat and headed for the farmer’s market with the intention of gifting passersby with cookbooks. Scott was working on the site and couldn’t join me.

The market was bustling with people buying vegetables, persimmons and citrus for their holiday meals and normal weekly fare. I chose a spot, pulled a book out and began offering the shoppers “Free Cookbooks!” The first thing I noticed is that people are wary of anyone giving something away. A quick glance out of the corner of the eye, “No thanks” and a quick shuffle away. There’s an obvious fear of either having to engage, or becoming obligated to some auxilliary thing, the freebie being the “hook”. But I continued, and a couple of people stopped. They were suspicious, but they stopped. A big smile spread on their face when they realized this was an actual gift, and, no, I didn’t want to carry on a deeper conversation or sell them anything. Huge smiles now.

Within 2 -3 minutes, however, the organizer of the Farmers Markets came by and informed me that I could not give the books away in a public place. “Why?” I asked. “Because it could hurt those who are paying for a vending space and selling their books” he said. “But there are no booksellers here” said I. “It doesn’t matter” said he.

Not one to leave it alone, I asked if I could perhaps give my books away over next to the Jews Against Zionism table on the outskirts of the market. Nice people, I knew they wouldn’t mind having a little company since they catch a lot of flack themselves.  But the Market Boss said, “No, only political action groups are allowed to give free information away in public places.” I see. I could hand out some version of politically divisive, even hateful, political propaganda to vegetable shoppers, but not a good soup recipe. Makes sense.

So I decided to try again at our local Natural Foods Co-Op. It’s a grassroots organization, owned by it’s members, surely they would love the idea of a free vegetarian cookbook give-away during the holidays.

The first encounter was with a customer service rep. “Actually, you would need to have permission from the marketing department and I don’t know if she’s working today.”

“But I’m not marketing anything, I just want to give away some books for people to enjoy.” He kindly said in his ‘I won’t tell on you’ voice, “Well, go outside and do it then.”

I put my box of books on the ground next to me in the parking lot near the front entrance, again informing passerbys that I was giving away free cookbooks. Within a couple of minutes a security guard came up and told me to cease. He said that I would need a couple of permits from the Co-op since this was private property.

I considered pushing it a bit and telling him that these people were all my friends and one can certainly give gifts to friends on private property, right? I see people giving birthday gifts to each other here, at other restaurants and in public parks all the time. Instead, I picked my books up and left, but my heart actually hurt.

Generosity and goodwill constitute the backbone to the holiday season, be it Christmas, Hanukkah or Hajj. Arguably it should be all year round. While I know I set myself up for this in terms of my manic holiday hard-wiring, I find it depressing that we can’t express a little giving among our human brothers and sisters without an attorney at our side.

Epilogue: The next morning

The Co-op manager called this morning and said they would be happy to let me give away my books and I did not need to go through any procedure or red tape. He  said it was wrong that I was turned away, especially since they used to sell that very same book in the store.

Big smiles, I’ll give them away on Wednesday, just in time for Christmas Mania!